Whether it's firmographic enrichment or psychographically targeting, everyone is saying podcasting is getting bigger, while Apple is learning to crawl podland faster but it's not podping speed just yet?
Podnews Weekly Review
Join James Cridland and Sam Sethi on this week's deep dive into subscription services.
SPECIAL GUESTS:
- Brandon Blackburn, POD TV
IN THIS PODCAST:
- Spotify is adding a way to share timestamps when you share a podcast - a way to share a particular point to start listening.
- Links work on desktop, iOS and Android: here’s a link to economist Will Page’s interview on Podland to see how it works.
- Despite a shrinking economy, the IAB and PwC say that US podcast ad revenues grew to $842m in 2020, up from $708m.
- Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast
- Spotify has purchased Armchair Expert with Dax Shephard and Monica Padman.
- Amazon’s Wondery+ is to join Apple Podcasts Subscriptions.
- The Apple Podcasts app is being tweaked in the next version of iOS, 14.6. “Mark all as played” makes a welcome return, and a new feature, “Remove Downloads”, might help give you some space back.
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