During April 2020, Stackline released its report on “Top 100 Fastest Growing & Declining Categories in E-commerce”. The company reviewed E-commerce sales across the U.S. and at SocialB we have had some discussion and debate about the list. In the midst of the coronavirus crisis, many of our conversations have been around the amazing ingenuity of companies “pivoting” to offer their goods and services to isolated customers with new focus and priorities. But what about the categories Stackline had found to be the fastest declining, have they been able to revise and revisit their offers? Lynsey & Simon chat through the examples and what some of the declining sectors could have done.