This week, Francis is joined by Henry Winslow, founder and writer of Tricycle Day, a newsletter focused on psychedelics research, policy, and business. Francis interviewed Henry exactly one year ago, and this conversation is centred around Henry's growth over the past year. Tricycle Day Newsletter: https://www.tricycleday.com Tricycle Day Instagram: https://www.instagram.com/tricycleday 00:00 Sustaining a creator-led business following rapid growth 06:27 The key to growing your first 1000 subscribers 09:23 Understanding your audience and utilizing data 12:44 Hiring an successful team as a creator 16:47 Scaling to a $250k business in year two 18:53 The benefits of advertising to a niche audience 23:27 The struggles of operating in a controversial space 28:03 Building an audience around trust 35:21 Expanding your business beyond the newsletter 38:09 Community is a buzzword, but not this time 41:42 Goals for 2025