“Every day you’ve learnt something is a day you haven’t wasted” Our guest this week on the Absolutely Write podcast is Samit Malkani - Head of Brand & Creative Marketing, India & Southeast Asia at Google.  Samit began his career writing television commercials and print ads. Made the shift to digital because he thought brand engagement should last more than 30 seconds. Became one of India’s early digital marketing pioneers along the way. Moved client-side to build his favourite brand, Google from the inside-out. He has won multiple creative and effectiveness awards at domestic and international award shows. Aditi analyses Samit's handwriting and talks about some interesting aspects of his personality including what makes him a focused and hands-on leader. Samit talks about what we can learn from Star Wars. His personal interest in building a growth mindset and an interesting Twitter trend.   Keep a notepad handy to make notes.