Episode Summary In this episode of Securing Your Brand, hosts Holly McFall and Melissa Jeda from Secure Mark Legal welcome cybersecurity expert Marc Farron. Mark shares decades of experience in technology, from programming and network operations to consulting small businesses at Florida Gulf Coast University’s Small Business Development Center. The conversation focuses on practical cybersecurity measures for small businesses, home offices, and remote workers. Topics include understanding basic cybersecurity principles, common vulnerabilities, key controls, and actionable tips for safeguarding digital assets. Timestamps [00:01] Introduction to Securing Your Brand and guest Marc Farron. [02:02] Marc's background in technology, programming, and business consulting. [03:39] Cybersecurity 101: Hackers, assets, vulnerabilities, and controls. [05:36] The importance of policies and procedures for small businesses. [06:39] Three types of cybersecurity controls: policies, technology, and training. [08:35] Practical tips for small businesses: Patching and regular updates. Backups and ransomware protection. Endpoint protection (antivirus). Encryption for sensitive files. Two-factor authentication (2FA). Virtual Private Networks (VPNs). Password managers and the future of passwordless systems. [17:21] The importance of cybersecurity training and simulated phishing tests. [18:50] Planning for incidents and having a response strategy in place. About the Show Securing Your Brand is a podcast dedicated to helping creatives, entrepreneurs, and business owners protect their intellectual property through trademarks, copyrights, and other legal tools. Hosted by attorneys Holly McFall and Melissa Jeda, each episode provides practical advice, expert insights, and actionable tips to secure your brand and safeguard your business.