Immersing Yourself In Your Customer's World"The product that you're designing is really the most powerful experiential marketing tool that you have"Download and ListenDan Titcomb of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion in the customer's world. Dan tells us how that can lead to great products and great customer experiences.Dan speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.