On this episode of Voiceworks: Sound Business we take a trip down to London for the Podcast Show 2022 where Voiceworks' Jim Salveson hosted a panel of experts on the topic of how to make brilliant sports audio.On this podcast you'll hear from three experts in the field of sporting audio content who share their opinions and expertise on not only what makes great content but the value of a sports focused audience and what the future of digital sports audio looks like.You will hear from:Sophie Hind is the Founder & Managing Director of Voiceworks.ai who specialise in voice technology and audio content solutions working with Sports Rights Holders to develop their audio strategy.  In 2021 Voiceworks launched leading global sport audio network, Sport Social, developing original content with talent, developing digital audio technology and providing hosting, marketing, monetisation and audience growth support for sport podcast creators.Jonathan Reynolds is podcast manager for The Race Media, motorsport’s leading independent podcast publisher and a proud member of The Athletic Podcast Network. Before taking on his current role, Jonathan spent nine years working for one of global sport’s biggest commercial rights holders, Formula 1, where he devised and produced the acclaimed weekly podcasts Beyond The Grid and F1 Nation, as well as the Spotify Original documentary series F1 On The Edge.”Louise Gwilliam is the Talent Director at Crowd – a Manchester-based podcast company which is already one of the UK’s biggest podcast networks. At Crowd, Louise recruits both on and off air personalities and oversees some of their biggest shows such as the Geraint Thomas Cycling Club and The Joe Marler Show.Before joining Crowd, Louise was BBC’s rugby union producer where she led 5 Live’s coverage of the 2019 Rugby World Cup in Japan and took its Rugby Union Weekly podcast to record-breaking listening figures.For help with your audio strategy you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices