I got a chance to have a second sit down with Nic, who originally came on the podcast 2 years ago. We caught up about his latest venture: Midnight Health (https://midnight.health/), the scaling of this new company, what it means to scale a digital healthcare company, the daily discipline and we finish off with some car chats.Tip: Stick it out with the audio, technical difficulties but hey, we are all mere mortals.As always, we hope you enjoy. Mere Mortals out!Timeline:(0:00) - Intro(2:30) - Changing of life with a baby(4:00) - Midnight Health(6:40) - Where is the digital wave?(9:15) - Why are the products valuable?(11:50) - Marketing(13:30) - Biggest challenge for the company(16:00) - Strategic Partners(18:05) - Don't pigeon hole yourself(19:30) - Learnings moving forward(22:50) - Culture is King(25:20) - Growth(27:05) - BJJ(30:15) - Cybersecurity(32:55) - What has Nic excited?(35:15) - Wen LamboConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUInstagram: https://www.instagram.com/meremortalspodcast/Connect with Nic Blair:https://www.linkedin.com/in/nic-blair/Support the show