In this episode of The Tech Trek, host Amir Bormand talks with Ken Kao, VP of Engineering at Rad AI, about the evolving role of engineers in driving business innovation. They explore how tech differentiation can give companies a competitive edge and how engineers can act as problem solvers and creative artists beyond just writing code. Key Takeaways: Tech Differentiation for Competitive Edge: Learn how technology-driven innovation can set companies apart. Engineers as Artists and Problem Solvers: Engineers can move beyond code by creatively solving business problems. Shifting Engineers Left: Involve engineers earlier in the business process to unlock more strategic value. Business-Driven Tech Conversations: Bridge the gap between tech and business by fostering mutual understanding. Future Engineering Skills: Develop critical thinking, business awareness, and adaptability to stay competitive in tech. Episode Highlights: 01:40 - The Role of Engineering in Company Differentiation02:42 - Real-World Examples of Tech Differentiation06:50 - The Dynamic Nature of Tech-Driven Innovation09:37 - Empowering Engineers for Business Impact10:39 - Shifting Engineers Left in Business Discussions11:47 - Competitive Edge Through Generative AI12:47 - The Evolving Role of Software Engineers13:19 - Engineers as Problem Solvers14:38 - Engineers as Creative Artists Beyond Coding16:54 - Bridging the Gap Between Tech and Business17:43 - Future-Ready Skills for Engineers20:40 - Automation and the Future of Engineering Listen now for expert advice on fostering tech innovation, empowering engineers, and driving business growth through strategic tech leadership! Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)