Jared Schrieber was the founding CEO of the disruptive consumer data company, Numerator. He has recently published a compelling new book, Breakout Brands, where he reveals the steps successful brands take to accelerate brand momentum year after year. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.