We are obsessed with virality, funnels, and growth hacks. So what happens when a creator chooses not to scale?This video explores the “creator-monk” - a path inspired by Thomas Merton’s monastic clarity and counterbalanced by the noise-optimization of the digital age. It’s for the builders who prioritize depth over distribution, continuity over content calendars, and sovereignty over scale.We’ll cover:- Why some creators are intentionally going subscale- The economic logic of building for 100 true users, not 100K- How algorithms and audience expectations have reshaped creative work- The risk of performative minimalism- What productivity looks like without visibility- And why, in the long run, autonomy may matter more than applauseThis isn’t a rejection of ambition. It’s a redesign of what a meaningful creative life can look like - slower, quieter, sharper.If you’ve ever wondered whether you’re building a brand…or building a body of work - hopefully, this one’s for you.00:00 The Silent Wisdom of Thomas Merton00:25 The Birth of the Information Economy00:49 The Creator Monk: A Middle Path01:50 The Costs of Scale03:04 The Value of Depth Over Reach05:58 The Alternative Theory of Success