Diving into the business of sports today with Senior Vice President of Media Rights for Octagon Sports, William Mao on todays podcast. We open up the show with a discussion about what UCLA and USC's move to the BIG10 means for college sports and the NCAA when it comes to revenue sharing and brand recognition. After the break, William gives us some insight on the future of sports consumption. With streaming giants like Apple and Amazon ready to dish out big money for streaming rights, William gives his opinion on where we will be watching our favourite sports in the near future.