Best practices for repurposing your video for your podcast Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing! Why Repurposing Video for Podcasting is a Smart Strategy • If you make video content, it is an efficient use of that video in some way for your audio podcast. • Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch. • Creating multiple touchpoints for your brand. • Enhancing SEO through video and audio formats. Types of Video Content to Repurpose • Webinars or Live Streams (long-form content). • YouTube or Rumble videos (how-to guides, tutorials). • Interviews, guest appearances, and virtual panels. • Social media videos (Instagram Lives, TikTok, Facebook, etc.). Best Practices for Converting Video to Podcast Audio • Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video. • Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio) • Add New Intros/Outros for the audio version • Add custom context for podcast listeners who weren’t part of the video experience. • Adapt Content for an audio Podcast Audience • Describe any visuals that may not make sense in an audio format. • Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners. Tools and Techniques for Efficient Repurposing • Software options for converting video to audio (like Audacity, Descript). • Using AI tools to generate show notes, transcriptions, or social media posts based on video content. Repurposing Beyond Just the Audio • Tell the audience in the video and audio versions that the episode exists in both formats and how to find each. • Share clips on social media platforms (short video snippets or audio teasers). • Include both formats in newsletters. • Encourage cross-promotion between video and audio platforms. Common Pitfalls to Avoid • Ignoring audio quality in video recordings. • Leaving too much visual-dependent content in the audio version. • Not tailoring the content for the podcast audience (assuming they can see what video viewers can). • Over-editing or under-editing the original video content. Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one! Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions