This is an encore podcast presentation previously aired on January 23rd, 2024. Frontline workers were the backbone of the lockdown economy, gaining visibility and in some cases, better pay and benefits. Yet for employers, recruiting this essential talent remains a major challenge — like searching for a needle in a constantly shifting haystack. With an estimated 70–80% of the global workforce in frontline roles across industries like healthcare, construction, and retail, the demand is huge and turnover is high. It's no surprise that organizations are leaning on technology to gain an edge. But with so many tools out there, how do you know what actually works — and how do you measure success?