This week, Desiree Verdejo, CEO and Founder at Hyper Skin joins me in conversation about the look and feel she wants around her, the mute yet massive issues of melanated customers, and how finding a partner was serendipitous!
Bio Attorney-turned-entrepreneur, Desiree Verdejo, created Hyper Skin after battling for years with hormonal acne and hyperpigmentation. She was unimpressed by the lack of skincare brands that celebrated skin tones and skin types like her own so set out to build a hyper-inclusive brand that hyper-targets under addressed skincare concerns. Hyper Skin is sold on hyperskin.com and at Sephora.
Follow @hyperskin @desiree.verdejo or visit https://gethyperskin.com/.
Quote: “You have to explain to retailers who you are and who your community is.”
Tune in to learn more from Desiree and Kendra! See omnystudio.com/listener for privacy information.
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Hosted by three-time founder, bestselling author, and award-winning industry thought leader Kendra Bracken-Ferguson, Business of the Beat takes you inside the business of beauty and wellness—unpacking the real stories behind starting, growing and accelerating breakthrough brands.
Each episode features candid conversations with founders, senior executives, influencers, and operators who are shaping the future of the industry. From funding to failures, pivots to purpose, and hustle to harmony, you’ll get unfiltered insights and actionable strategies to grow and scale with intention.
Now in its fifth season with over 180 episodes, Business of the Beat is the go-to resource for all busi...