This episode of Voiceworks: Sound Business is looking at what could be a new trend in the world of radio and podcasting: Hyper-Local Audio.For years now radio has been moving in the opposite direction, shedding locally produced content for specific locations in favour of big brands delivering high-quality network content across local licences.Could we be seeing a growth in demand for highly focused, highly targeted audio provision for communities in the UK?On this show, we speak to two people who are delivering hyper-local content to their audiences whilst also demonstrating a real hunger for that content and the value it delivers.First, we hear from Keri Jones, founder of Alfred, a new FM licence 'Alfred' broadcasting to a potential audience of just 8000 people in Shaftsbury, The Vale and Chase. More on them here: https://thisisalfred.com/We'll also hear from Alex Whitely who is the creator and host of the Shrewsbury Biscuit Podcast delivering similar local content to a proud army of listeners in the Shrewsbury area (and beyond) more on that here: https://www.theshrewsburybiscuitpodcast.co.uk/If you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices