Podcasting has so much to learn from radio and I do as well. There are so many interesting things that we're discovering or trying to bring to light in podcasting that the radio industry has already done time and time again. And it’s the same with digital advertising, which is where my background is.  So it was really exciting for me to have Pierre Bouvard of Westwood One and Cumulus Media come on the show and teach us a little bit more about radio, what we can learn from it, and how we can apply it to podcasting. Credits: Original full episode available at https://soundsprofitable.com/episode/2/16 Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.