Despite science proving the climate crisis is real, many people are reluctant to take action against it, or even care! In this episode, we break down why that is and how the words we use to talk about climate change and who those words are coming from can influence the way we think about it. We first sit down with Ph.D. student Mikhaila Calice from the Department of Life Sciences Communication at UW-Madison who is researching why some people react differently to the phrase climate change, how our political climate has influenced the way we think about it and what we all can do to bring more people into the fight to protect our future. Later in the episode, we hear from Dr. Andrew Lewandowski, a pediatrician in Madison, who has started communicating climate change to his patients and measuring its effectiveness. Background Reading: Learn more about climate change and the work Clean Wisconsin is doing to fight it. Read Dr. Andrew Lewandowski's study "Patients value climate change counseling provided by their pediatrician: The experience in one Wisconsin pediatric clinic" Clean Wisconsin's Climate Change Mini-Report includes different recommendations that can help move Wisconsin forward on addressing climate change while building healthy communities and a healthy economy for all.