In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets.His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy & Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct Professor at New York University and Cornell University, sharing his expertise on brand challenges in a dynamic marketplace. He is a sought-after industry commentator, appearing on major news networks and contributing to prominent publications.Co-founding Metaforce, a disruptive marketing consultancy, he offers clients multidisciplinary strategies to stay ahead of evolving customer needs. With degrees from Syracuse University and NYU Stern School of Business, Allen Adamson is a trusted authority in the world of branding.About Metaforce:Metaforce is a highly specialized consultancy designed to address business challenges with precision and expertise swiftly. Comprising a team of top-tier professionals spanning various domains, including strategy, branding, creative, digital, and marketing, Metaforce stands out for its unique composition of former CMOs, entrepreneurs, and agency experts.The company's approach is efficient and results-oriented, assembling tailored teams for each project, eliminating unnecessary meetings and bureaucracy. This approach ensures a strategic focus and flawless execution, delivering the right solutions precisely when needed.Metaforce's partners boast extensive experience with leading global corporations such as Amazon, American Express, Coca-Cola, Goldman Sachs, and Microsoft. With a commitment to cutting through complexity and delivering effective solutions promptly, Metaforce is a trusted resource for businesses seeking rapid and impactful outcomes.Tweetable Moments:07:49 - "Zoom out and don't start maybe selling your product by just telling about the product because they fit it into people's lives."12:53 - "If you're not always curious and a little paranoid that what you've invented is going to be obsolete, you're going to get into trouble."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Metaforce website athttps://www.metaforce.com/Check out Metaforce on LinkedIn athttps://www.linkedin.com/company/metaforce-com/Check out Metaforce on Twitter athttps://twitter.com/Metaforce5Check out Allen Adamson on LinkedIn athttps://www.linkedin.com/in/allenadamson/Check out Allen Adamson on Facebook athttps://www.facebook.com/SeeingtheHowCheck out Allen Adamson on Instagram athttps://www.instagram.com/allen.adamson/Check out Allen Adamson on Twitter athttps://www.twitter.com/adamsonaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.