In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Maple Tree Marketing, Roger Littlepage. Roger Littlepage shared insights from his career in the marketing industry. He explained how his hospitality and hotel marketing background established a solid foundation in customer service and relationship building. Faced with the challenges of the COVID-19 pandemic, Roger initiated Maple Tree Marketing during significant industry disruption. Roger emphasized the significance of fostering meaningful relationships, stating that cultivating these connections is crucial for long-term success and growth. He emphasized the role of targeted advertising and data-driven decisions in today’s digital landscape, advising business owners to focus on revenue-enhancing activities and seek professional expertise to optimize efforts. Roger also highlighted the dynamic nature of the marketing field, urging leaders to stay informed and adaptable by engaging with peer groups and utilizing educational resources. This approach, he suggested, is vital for maintaining a competitive edge. Key Points from the Episode: Roger Littlepage's journey in the marketing industry Challenges faced during the COVID-19 pandemic Importance of building meaningful relationships for success Strategic approach to marketing, including targeted advertising and data-driven decision-making Advice for business owners to focus on money-making activities and seek professional expertise Continuous learning and adaptation in the marketing landscape Practical advice for engaging the services of a marketing professional Importance of learning from mistakes and surrounding oneself with knowledgeable individuals Invitation to explore Maple Tree Marketing's website for further assistance Overall insights into effective marketing strategies and the importance of staying informed and adaptable in the business world About Roger Littlepage: Roger Littlepage is a dynamic entrepreneur with a rich background across multiple industries, including hospitality, automotive, real estate, and retail. His adeptness at nurturing relationships, generating innovative ideas, and crafting long-term strategic plans has propelled significant growth for numerous client companies. Starting his career at Booking.com as a customer service night shift worker, Roger quickly ascended to senior account management, establishing offices in Orlando and Miami within five years. His pivotal role at Marriott International, especially as a founding eChannels & eCommerce team member, underscores his substantial impact on digital and franchise portfolio marketing across North America. The onset of the 2020 pandemic marked a turning point in Roger's career, leading him to venture into entrepreneurship by establishing Maple Tree Marketing. Despite the challenging timing, his company became a beacon for hoteliers seeking to rebound and attract guests, demonstrating Roger's acute business acumen and ability to thrive under pressure. Under his leadership, Maple Tree Marketing has grown remarkably, boasting over 180 clients and a stellar 95% retention rate. The firm's expansion into innovative services, such as augmented reality, further exemplifies Roger's forward-thinking approach. Besides his professional pursuits, Roger dedicates himself to family, faith, and adventure. He seeks out off-the-grid experiences and enjoys powered paragliding, reflecting his adventurous spirit and commitment to personal growth. About Maple Tree Marketing: Maple Tree Marketing is a pioneering force within the hospitality and digital marketing, driven by a mission to forge authentic marketing experiences. With a comprehensive array of services, including SEO, paid media, OTA support, social media, and beyond, they tailor custom marketing strategies to suit any budget. Each client benefits from the expertise of a dedicated hospitality specialist and project manager, ensuring personalized communication, strategy, and support. This client-centric approach underscores their dedication to fostering success and adapting to their business partners' unique needs and financial plans. The foundation of Maple Tree Marketing lies in its deep-rooted understanding of the hospitality industry, blending proven marketing tactics with innovative ideas to stand out in a crowded marketplace. Their commitment to affordability, customization, and in-house solutions reflects their agility and readiness to respond to the industry's evolving demands and their clientele. At the core of their operations is a focus on integrity, relationship-building, and a solid reputation, positioning them as a trusted extension of the teams they collaborate with. Their promise of a dedicated marketing manager for each program ensures tailored strategy execution and alignment with the specific objectives of each hotel, highlighting their comprehensive and client-focused approach. Tweetable Moments: 07:41 - "Don't be afraid to change things up based on data and the strategy that you have in place." Links Mentioned in this Episode: Want to learn more? Check out Maple Tree Marketing’s website at https://mapletreemarketing.com/ Check out Maple Tree Marketing on LinkedIn at https://www.linkedin.com/company/maple-tree-marketing/ Check out Maple Tree Marketing on Facebook at https://www.facebook.com/DigitalbyMapleTree Check out Maple Tree Marketing on Instagram at https://www.instagram.com/mapletree.marketing/ Check out Roger Littlepage on LinkedIn at https://www.linkedin.com/in/roger-littlepage/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.