Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. In this episode of "Business as UNusual," we hear from Genevieve Piturro, a former television marketing executive in New York City, who found her purpose in an unexpected way.Piturro left a successful, twenty year career when a little girl’s question (“What are pajamas?”) changed the course of her life forever. At that pivotal moment, Genevieve decided to jump off the corporate ladder and began delivering pajamas and books to children in shelters. In 2001, she founded Pajama Program, which has been recognized nationwide for both its success and Genevieve’s story. Genevieve believes that everyone has a purpose and encourages listeners to find and follow their own. She emphasizes the importance of human connection and living authentically, urging people not to accept and go along with the status quo. Throughout the episode, Genevieve shares inspiring stories and offers guidance on how to make a change, whether by jumping or sliding, depending on individual circumstances. Listeners are encouraged to visit Genevieve's website, https://www.genevievepiturro.com/, and reach out with questions or ideas. The episode concludes with Genevieve expressing her gratitude for the opportunity to share her perspective on a progressive topic.Websitehttps://www.genevievepiturro.com/ContactGen@GenevievePiturro.comLinksPajama Programhttps://pajamaprogram.org/people/genevieve-piturro-founder/Lightly edited and produced by BiCurean Consulting, BiCurean.com. #business #podcast #women #leadership #BiCurean #BAU #purpose #humanconnection #passion #heartcentered  Hosted on Acast. See acast.com/privacy for more information.