Send us a textAlexandria Hammond knows what it takes to make a brand stand out. A seasoned PR strategist and founder of BrandNEWS PR Consulting Firm, Alexandria has spent two decades crafting compelling stories, managing high-profile events, and ensuring her clients stay ahead of the media curve. From leading PR campaigns for major brands—including helping to make The Elf on the Shelf a household name—to navigating the fast-paced worlds of healthcare and sports, she has built a career on mastering the art of storytelling.In this episode, Alexandria shares her journey from corporate PR powerhouse to entrepreneur, breaking down what it really takes to build a personal brand, create meaningful media connections, and handle PR crises before they happen. She also talks candidly about the challenges of starting her own business, the lessons she’s learned along the way, and why every business—big or small—needs a PR strategy.If you’ve ever wondered how to get your brand noticed, how PR differs from marketing, or how to take control of your own narrative, this episode is a must-listen.Episode Notes:Guest:Alexandria Hammond Founder, BrandNEWS PR Consulting FirmKey Takeaways:The difference between PR, branding, and marketing—and why businesses need all threeHow to build strong media relationships and craft a compelling brand storyNavigating the challenges of running a PR firm and learning to embrace the word "no"The power of resilience in entrepreneurship and how to pivot when setbacks happenWhy every business should have a PR strategy in place before a crisis hitsConnect with Alexandria:Website: BrandNEWS PR Consulting FirmLinkedIn: Alexandria HammondInstagram: @brandnews.llcEmail: alex@brandnewsllc.com--- Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com