When you’re selling a service, are you selling a vitamin or a medicine? Do you know the difference? If not, that’s okay – but it’s important that you do. Knowing where your service stands with your customer’s will help you understand how to market and structure your business. Listen to this short 5-minute episode to learn a lesson that’ll shift how you think about your product or service.
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If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.
We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.