In this episode of The Global Discussion, Host Simon Hodgkins is in discussion with Salla Westerstrand, a name synonymous with pioneering efforts in AI, ethics, and responsible technology. As the founder of Harmless and an esteemed AI Ethicist, Westerstrand is at the forefront of shaping a future where artificial intelligence aligns seamlessly with societal values and ethical standards. Salla helps companies to develop and deploy ethical, societally sustainable solutions and AI governance that supports and embraces company and customer values. A Multifaceted Expertise Westerstrand's journey is a compelling narrative of bridging theory with practice. Holding a Master of Social Sciences in Political Science with a specialization in EU affairs and democracy, she is currently pursuing a PhD in Information Systems Science at the Turku School of Economics. Her research focuses on the ethical directions of AI and its impact on democratic societies, underscoring her commitment to a future where technology enhances, rather than undermines, societal well-being. The Ethical Compass of AI During the podcast, Westerstrand elucidated the complex terrain of AI ethics, emphasizing the importance of creating AI solutions that are not only technologically advanced but also ethically grounded. She advocates for a design-oriented approach to AI development, where ethical considerations are integrated from the ground up. "The goal is to develop and deploy ethical, societally sustainable solutions and AI governance that embrace both company and customer values," Westerstrand shared, highlighting her work with developer teams and her consultancy role in responsible AI strategy. Challenges and Opportunities Ahead Westerstrand's insights on the podcast revealed the delicate balance between innovation and ethical responsibility. She touched upon the evolving landscape of AI regulation, particularly the EU AI Act, and the need for companies to go beyond mere compliance towards genuine ethical engagement. A Call to Ethical Action What sets Westerstrand apart is her pragmatic optimism. She sees ethical dilemmas not as roadblocks but as opportunities for reflection and growth. "Ethics is about figuring out how to balance those trade-offs," she stated, urging companies to engage deeply with the moral implications of their AI technologies. Joining the Ethical AI Movement For those inspired by Westerstrand's vision and seeking to contribute to the ethical AI landscape, she offers a straightforward yet powerful message: educate yourself, engage with diverse perspectives, and don't be afraid to share your knowledge and insights. Whether through academic research, industry collaboration, or public discourse, every effort counts towards shaping an AI-enabled future that aligns with our collective values and ethical standards. In an era where AI's influence on society continues to grow, voices like Salla Westerstrand are essential in guiding us toward a future where technology serves humanity's highest aspirations. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook