Do you know exactly who your customer is? Do you know your niches? Are you aware of the segments within your niche? By having Customer Profiles, you’ll gain a foundation for marketing and will be able to answer “yes” to those questions. Listen to our episode now to learn how to utilize ICPs and begin clearly targeting your business’s ideal customer.
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If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.
We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.