Bita Safari is the founder and CEO of GIGO Clean Technology. GIGO Clean Technology provides a platform for an application that works like Uber for the cleaning industry. Starting from a small office in Santa Ana, California, the company plans to provide services nationwide by 2028. Bita Safari is an effective leader with an extensive project management background. Under her vision and leadership, GIGO Clean is revolutionizing the cleaning industry. Born in Iran, living under a socially unjust system, experiencing war and revolutions, and witnessing many traumas, she experienced additional challenges when she emigrated to the United States. As she acclimated to United States business norms, her personal life and career have been a roller coaster taking her up and down many challenging and complex paths. But she does not give up. “I am like the city of Venice, built out of desperation and survived unimaginable circumstances," says Bita. "We are both strong as ever, even with an uncertain future." While Bita is a dedicated business leader, founder, and President of successful commercial cleaning company Simply Crystal Clean, she is also a devoted wife and a loving mother. She loves to spend time with her family and friends. Additionally, Bita truly believes in giving back to society. “As we all have responsibilities toward ourselves and our family, we all have responsibilities toward the society that we live in and the environment,” Bita says. Safari has volunteered for an organization, Moms Against Poverty, that has been awarded the prestigious Jefferson Award and Jacqueline Kennedy Onassis Award for the past 15 years. Despite her busy life schedule, she has never passed on her duties as a volunteer helping others. A chemical engineer, Bita's skill in management and leadership have been learned through hard work in top level management positions over the past twenty years at busy operations. These experiences have shaped her into a strong leader who knows how to overcome obstacles and challenges of business. She is a visionary entrepreneur, a hard worker, and a very disciplined individual. At the same time, she takes her role as a mother very seriously. Nothing is more important than her daughter to her. Residing in Southern California with her husband, daughter, and her German shepherd, she has a beautiful and happy family. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.