Founder and CEO of the Chicago based marketing and communications firm Arment Dietrich, Gini Dietrich joined the program to talk about how middle market companies can use technology and digital communications to drive sales in a businesses. Gini also talks about the motivation behind her blog Spin Sucks. Ron Ashkenas, Senior Partner at Schaffer Consulting joined the show to discuss how his firm is helping CEO's and businesses leaders of middle market companies achieve rapid results.