Storytelling may not be the first thing that comes to mind when thinking about growing your real estate business — but it really should be. Your personal story is your number one marketing tool. Our guest on today’s episode is Jimmy Nelson. Jimmy is also known as Coach Jimmy. He has been a high-performance business coach for over a decade and is uniquely skilled in helping his clients to seamlessly connect their personal stories to their product or service, creating a strong ‘know, like, and trust’ factor.