The TalentCulture #TChat Show is back live on Wednesday, July 15, 2015, from 1-2 pm ET (10-11 am PT). Last week we talked about how to create a culture that rocks, and this week we're going to talk about how to build and market your employer brand. No matter how you slice it, it's really a lesson on research and positioning and how you end up marketing your company as the place to work. However, you can't be everything to everyone and too many companies are trying to be just that. No matter how "great" you think your company is, the "greatness" message won't weed out the people who aren't a great fit for your company. So first you should ask your current employees about what your company does well as an employer, and all of the things that it doesn't do well. Then build a real employer brand foundation so you can better extend that brand in the market. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to build and market your employer brand with this week's guest: Susan LaMotte, SPHR, founder of exaqueo, a workforce consultancy. Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, SmartSearch and HRmarketer Insight. Plus, we're big CandE supporters!