In this episode, Amir sits down with Kaustav Das to discuss one of the most critical yet challenging aspects of analytics—asking the right questions. They explore how analytics leaders can better navigate conversations with stakeholders, ensuring they gather the correct requirements and deliver actionable insights. The conversation touches on the evolving role of analytics, the impact of generative AI in business intelligence, and how decision-making is shifting toward more conversational data engagement.Key TakeawaysThe Power of Asking the Right Questions: The quality of analytics is only as good as the questions being asked. Stakeholders’ intent must be fully understood before diving into solutions.Balancing Speed with Thoughtfulness: Quoting Einstein, Kaustav highlights the importance of preparation: “If I were to chop a tree down in an hour, I would spend 55 minutes sharpening my blade.” Rushing to a solution without understanding the problem leads to inefficiencies.Technology vs. Process: Not all business challenges require a technology-driven solution. Often, simpler process optimizations can be more effective.Conversational Analytics & AI: Generative AI is shaping analytics by making data interactions more intuitive, but expertise in asking the right questions remains critical.Roadmapping for Success: The PTP (Present-To-Path) framework helps stakeholders clarify their goals, define a roadmap, and create an execution timeline for analytics projects.The Art vs. Science of Analytics: Analytics is more of an art than a science. Understanding business goals, managing multiple stakeholders, and iterative questioning are key to driving value.Timestamped Highlights[00:00] Introduction to the episode and guest, Kaustav Das.[01:08] Why asking the right questions is critical in analytics.[04:58] Do technologists jump to solutions too quickly?[06:01] The balance between planning and execution in a fast-paced environment.[07:28] The high failure rate of technology projects—why intent matters.[10:52] The five “whys” technique and getting to the core of business problems.[12:24] The future of analytics—can it become more conversational?[17:03] Measuring ROI in marketing and media analytics.[20:29] Where to connect with Kaustav Das.Quote of the Episode"If I were to chop a tree down in an hour, I would spend 55 minutes sharpening my blade." – Albert Einstein, referenced by Kaustav DasConnect with Kaustav DasLinkedIn: https://www.linkedin.com/in/kaustavanalytics/Enjoyed the episode?Share this with your network!Subscribe, rate, and review The Tech Trek on your favorite podcast platform.Connect with us on social media and let us know what you think!