This episode is my take on what feels like "never-ending" series of updates in Google since March of 2020. Alright already.  In particular, I wanted to talk to business owners and C-level executives of a certain age who think they "know what SEO is" but have nothing on their site ranking for any value keyword that doesn't have their brand name in it.  Another question I have - How do we know what is a true update these days and not the result of Google catching up on all the things Google has not been doing because some data stream was offline? And the real kicker. Even Google comes clean when identifying the true value of organic search. You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Dog Photo by Karsten Winegeart on Unsplash Composite photo - Compliments of a Peach Bellini after an evening on the Sunset deck Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA