Will Reeves is the CEO of Fold app and co-creator of Bitopoly. He’s leading the way in making Bitcoin adoption and education fun and approachable.

I’m excited to release this episode where we discussed strategies for making Bitcoin adoption viral, building companies in volatile markets, and how to make a good game/app that keeps people coming back for more.
Enjoy Episode 22 of Value Stack Podcast!
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0:00 Intro
2:00 Bitcoin Story
5:20 Separating Signal from Noise
8:50 Evolution of Fold app and Staying Bitcoin-only
11:30 Barriers to Bitcoin Adoption
16:00 Designing the Buy Bitcoin feature at Fold
20:00 Making Apps That Are Fun to Use
22:20 Keeping a Light-Hearted Approach to Bitcoin
26:00 Embracing Variable Rewards in Fold App
34:00 Hiring Culture
41:10 Fold Metaverse
46:10 Building a Community of Passionate Users
48:40 Anatomy of a Strategy Game
57:55 Bitopoly - The Bitcoin Party Card Game
1:03:18 Importance of Nature and Being Outdoors
1:06:00 Finding Fulfillment in Work
1:08:00 Favorite Bitcoin Meme / Socials / Outro