In this episode of The Kara Goldin Show, I sit down with Priyanka Ganjoo, Founder and CEO of Kulfi Beauty. Priyanka’s mission goes far beyond creating beauty products—it’s about building a platform that celebrates South Asian culture and champions inclusivity in the beauty industry. After years of working on the corporate side of beauty, Priyanka launched Kulfi in 2021 to address the underrepresentation of South Asians and create a space that celebrates vibrant self-expression.During our conversation, Priyanka shares her journey from navigating the corporate beauty world to launching her own brand. We discuss the challenges of building an inclusive beauty brand, what it means to bring cultural authenticity into product innovation, and her vision for Kulfi Beauty’s future. Priyanka also talks about being the first South Asian-owned makeup brand to partner with Sephora and the impact of Kulfi’s bold community-centered approach.Whether you’re passionate about representation, entrepreneurship, or building a brand rooted in purpose, this episode is full of inspiration and actionable insights. Tune in to hear Priyanka’s story and learn more about how she’s changing the beauty landscape for the better. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Priyanka Ganjoo and Kulfi Beauty:https://www.instagram.com/priyankaganjoohttps://www.instagram.com/kulfi.beauty/https://www.tiktok.com/@kulfibeautyhttps://www.kulfibeauty.com Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/638