A note prior to details about this panel discussion.  We recorded this episode before the tragic news of the murder of George Floyd broke. We, like many others across the globe, are both shocked and angered by systemic and brutal racism that continues to cost lives, is completely and utterly criminal and causes engulfing waves of pain for individuals and communities. Greater than 11% has diversity at its core, is anti-racist and is both an ally and supporter for equality for all.  There is a proliferation of information on how to get involved, support, get educated on tackling racism and with the best will in the world and sincere desire to get contribute to change, it can feel a tad overwhelming. We have found the Obama Foundation’s Meet Anguish With Action website really valuable in terms of educating and reflecting on the current moment and how to get involved - even in small ways.  We also want to give a shout out to a charity promoted by a former >11% guest and absolute legend who we adore, Collette Phillips. Charity So White is on mission to root out symptomatic widespread institutional racism in the UK’s third sector through education. If you have the means and are seeking to support anti-racism by way of financial donation, you can contribute to the vital work they do via this link.   —- For this panel episode Crystal and Renee are joined by two Content Queens this week, Jenny Hollander, Director of Content Strategy for Marie Claire US and Lucy Ferguson, Editor for Think with Google in the UK.  They discuss changing content consumption appetites throughout Covid but by far the most interesting and bizarre topic discussed in Jenny's father's preoccupation with stuffed animals. The panel also shares their favourite pieces of Covid related content and the impact of Covid on their work.  Renee’s content recommends  View: Ruby etc. also on instagram. Watch: The Morning Show (on Apple TV)   Jenny’s content recommends Read: Marie Claire: Death Surrounds Her Marie Claire: What will Covid-19 do to Pregnant Women’s Mental Health & COVID-19 Is Keeping Women From Having Kids Marie Claire: Surrogacy Is Complicated—Then Add a Global Pandemic Marie Claire: Fear is a Virus -  COVID-19 has triggered prejudice and abuse towards Asian Americans across the country. How do we stop the infection? Listen: You’re Wrong About Desert Island Discs Watch: Little Fires Everywhere (on Prime UK) Lucy’s recommends Read: Party in a Google Doc Listen: FIP Radio View: Search trends via Think Google Crystal’s content recommends: Read: Guardian - Grace Dent: If God wanted me to be a size eight, would he have made Birds Eye Potato Waffles so waffly versatile? Watch: Studio Ghibil - Spirited Away Normal People (on BBC) Listen:  Esther Perel - Where Should We Begin