This week Channel 4 announced major job cuts, caused in part by a decline in the amount of advertising the channel sells to fund its programmes. We look at Channel 4's plans to become a 'digital first' organisation, as well as talking to leaders in the UK advertising industry about the problems they're currently facing.Also on the programme, what's behind the current air fryer cookery boom? Take a look at the UK non-fiction bestseller charts and you'll find multiple air fryer cookery books, many with similar titles, and channels 4 and 5 have been airing documentaries about the cooking trend. We talk to the commissioner of the best selling title in the field. Guests: Chris Curtis, Editor, Broadcast; Josh Krichefski, CEO, Europe, the Middle East and Africa, GroupM; Lily James, Creative, Lucky Generals; Celia Palazzo, Commissioning Editor, Ebury Press; Philip Stone, Media Manager, Nielsen IQPresenter: Ros AtkinsProducer: Simon Richardson