In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Consultant, Coach & Speaker, Shannon DeSouza. Shannon underscored the significance of delivering value and fostering trust among our target audience, alerting us to a prevalent mistake many make - having an obsessive focus on sales which results in overwhelming our audience with incessant, desperate promotional pitches. Instead, she encourages an approach that revolutionizes the approach to sales. She recommends that, while undeniably important, sales shouldn't be the sole focus. Tailoring messages to connect with the audience's issues, and demonstrating how your products or services can genuinely help them, is vital in forging a more profound relationship. Also, humanizing yourselves in content plays an instrumental role. It's all about showing your authentic self, allowing your audience to connect with you personally, and fostering genuine relationships built on trust. Storytelling is a potent tool in this strategy, a mechanism for creating strong bonds with your audience. Sharing narratives that your audience can relate to fosters empathy and understanding, setting the groundwork for lasting relationships.   About Shannon DeSouza: Shannon is an accomplished entrepreneur and sales expert who has made significant contributions to the software and digital marketing industries. With a master's degree, she began her career as an Account Manager and steadily climbed the corporate ladder to eventually become the VP of Sales & Marketing. Shannon's life took a transformative turn when her husband received a headhunting opportunity, prompting them to relocate from Toronto to Vancouver. During this time, she ventured into the online realm and established herself as a digital marketing strategist, founding her own successful digital marketing agency. Over the past eight years, Shannon has worked with a diverse portfolio of over 350 clients, ranging from startups to multimillion-dollar enterprises. As an online sales coach, she now specializes in helping her high-ticket clients achieve long-term financial success by aligning their target audience, offers, and messaging using her innovative "Consistent Client Super Funnel" method. Shannon's expertise, entrepreneurial spirit, and dedication to helping others achieve generational wealth have positioned her as a respected figure in online sales and digital marketing.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Shannon DeSouza website at https://www.shannondesouza.com/ Check out Shannon DeSouza on LinkedIn at https://www.linkedin.com/in/shannonadesouza/ Check out Shannon DeSouza on Instagram at https://www.instagram.com/the.shannon.desouza/ Check out Shannon DeSouza on Facebook at https://www.facebook.com/shannon.desouza Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.