Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. For one, he's not launching a book to help build his business. Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. Why, then, you may ask, would I have him on the show? Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel. If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing. Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail. When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is. WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.