How do you use your podcast to build a business you love? Or more importantly, how do you use a podcast to grow your business by making it the most effective business development tool for your business. Today we have Cliff Ravenscraft in the house and we ask him some pretty interesting questions about using your podcast as a business development tool.    In this episode you will: Learn from a podcast legend that has helped over 40,000 people launch a podcast Understand how Cliff uses Clubhouse to make connections Learn to use social media in a way that lets you connect with people  Take a deeper look at being of service as opposed to being social We answer a question about how to detect when someone wants your services Rethink your limiting beliefs about selling. Understand the story of your past and how it gets in your way. Hear us talk about how to connect with just audio and no visual cues.  Learn how the words you use tell a lot about your intentions. Think differently about the authentic and transparent sharing you do. We talk in-depth about Cliff and in particular this question - “how did you find that balance of using your podcast to not only establish yourself as a subject matter expert or professional in your niche? But how did you use that to leverage your own personal development and growth in your business?”. All this and more, on this week’s episode of  Should I Start A Podcast.    Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show.    After you listen to this episode I would love you to do 3 small steps that will help you be more of a professional podcaster:  Where are your people? Do an audience analysis right now. You can never do these enough. The more the better.  Make a list of authentic & transparent topics you’d like to cover in your content. Now, next to each of them, write down how are you going to put the content out? Is it a video, a story, a reel, a podcast, or a post? A live video?  Make a list of interesting questions in your industry that you’d like to open up conversations on.  What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be.  These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group    Stay tuned next week when we going to cover Pitching like a podcaster. We cover lots including how to use a podcast to pitch for things. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.