Whether you’re selling a business or buying into one, it’s a big deal. And when the stakes get high, so do emotions. On this episode, we dive into the human element of mergers & acquisitions. What’s it like to sell your business? How do you navigate change? What can you do to build trust?Fortunately, we spoke with two people who have experienced the whole spectrum of M&A transactions. Father and son team George & Joshua Robertson run GrowCo Capital, an investment firm based out of Fort Worth, Texas. But before they were in venture capital, they ran their own businesses, including National HME. Hear the story of how George and Josh navigated the strategic partnership and eventual sale of their family business, and the lessons they now bring to the buy-side. We’ll explore how to manage your emotions, communicate with employees, and set a clear vision, so that everyone can win. So listen in and find out: how do you deal with the deal?Highlights:The Robertsons’ family background (2:05)Planting the seeds for National HME (4:40)National HME: the early years (7:43)Why the Robertsons went looking for strategic partners (8:54)How they chose partners (10:02)Managing emotions (12:06)How George and Josh adapted to new partners (14:22)The golden nugget (16:41)Communicating with employees (18:03)Saying goodbye to the company you’ve built (19:23)Having values at your core (21:47)George and Josh on the buy-side (22:53)Using what they’ve learned (23:57)Channeling emotion towards a goal (26:13)MasVida Health and the future for the Robertsons (28:17)Links:Cadence Bank WebsiteCadence Bank TwitterCadence Bank LinkedInGrowCo CapitalGeorge Robertson LinkedInJoshua Robertson LinkedInMasVida HealthForbes - Emotions Matter When Selling Your CompanyHarvard Business Review - Dealing with the Emotional Fallout of Selling Your BusinessLinkedIn - What CEOs must do to lead successful mergers and acquisitionsFeedback:If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.