When you start your podcasting journey, you may begin with one idea that ultimately evolves into something else over the course of building your audience. That’s ok. It’s not always about teaching someone something physically tangible. Sometimes it’s more about inspiring a mindset. Let your message evolve as you evolve. Welcome to Should I Start A Podcast  where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsley speaks with Jackie Nourse, creator of travelingjackie.com (with one L, for all you non-Americans) and host of the podcast JUMP. Jackie always loved travelling and wanted to create a space that other travel junkies could go to, or be inspired by. However, JUMP didn’t start out that way. Her original podcast, The Budget-Minded Traveler, started out as more of a how-to format. As Jackie’s life evolved, so did her podcast. She realised that it was more about making connections with people than teaching them step by step processes. As she began building an audience, she was struck by how she was able to inspire just by sharing real, authentic and raw thoughts and experiences. Ronsley and Jackie have a thought-provoking conversation all about the importance of being real with your audience. They discuss how essential it is to inspire others to “take that leap” for themselves and why evolution is vital in every part of the podcasting process. Also within this episode: How JUMP evolved to what it is today How JUMP got its name Why Jackie feels it’s so important to put your mistakes out there Why Jackie journals every day The story of Jackie’s first organised group trip Resources: travelingjackie.com Listen to JUMP Jackie on LinkedIn Listen to the Audiobook Love Yourself Like Your Life Depends On It (Highly recommended by Ronsley)