Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Sounds Profitable

EpisodeSep 6, 202213m

Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Sounds Profitable

EpisodeSep 6, 202213m

There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

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