In this episode, we're explaining the story behind our podcast artwork. It wasn't staged and it's a completely accurate portrait of our personalities and partnership. We're also using the experience of that photo shoot, to illustrate the three steps you need to take in order to execute your ideas. Anyone can come up with ideas. Implementing them, however, is an entirely different thing. So many people never move past the idea phase and we're going to show you how to make sure you're not one of them.