Ethan Song is a boarder through and through - enjoying snowboarding, surfing, etc. and doing it as often as he can. He loves to read, and has moved more into non-fiction over fiction as he has gotten older. Prior to his current venture, he co-founded Frank & Oak, a successful thoughtful and ethical apparel and e-commerce company.After the successes of his prior company, Ethan started to explore web3 as a technology, and a product offering. He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to depend their engagement - and revenue - with their customers.This is the creation story of RareCircles.SponsorsAirbyteDopplerHost.ioIPInfomablSupportZebraLinksWebsite: https://www.rarecircles.com/LinkedIn: https://www.linkedin.com/in/ethansong/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy