Mark talks with Peter John Comber, and they explore how Collaborative Creativity works to improve the way businesses operate.Peter provides details on Collaborative Creativity and its use for:Understanding the point of view and emotions of othersComprehending and resolving complex issuesImproving collaboration within and between diverse groupsUncovering useful insights, subconscious bias and beliefsIdentifying the shared values of a given groupGenerating co-authored ideas and strategies.Now, in Peter's new book, "The Forces of Collaborative Creativity" you can learn about his unique practical experience with the power of group creativity. He outlines the five forces of Collaborative Creativity: Invention, Empathy, Self-discovery, Realization and Cohesion.And he describes how living in the creative center of Milan, Italy helps fuel his own creativity.Learn more about Peter and his work at peter-comber.netGet the new book on Amazon at amazon.com/Forces-Collaborative-Creativity Or direct from the publisher at practicalinspiration.comThanks to you for being among the first listeners of our new podcast.Connect with me on LinkedIn www.linkedin.com/in/stinsonmarkFollow me on Facebook www.facebook.com/markstinsonauthorAnd visit my website at www.mark-stinson.com(I host my podcast with Captivate, the world's only growth-oriented podcast host™ - you can too, and get your first 7-days on me! www.captivate.fm/signup )