Full Episode Page: Anthony Milia: Data Driven Marketing and My Best Business DecisionsEpisode Summary: In this insightful episode of The Business Owner’s Journey, Nick Berry talks with Anthony Milia, founder of Milia Marketing, a Cleveland-based agency specializing in the Stone, Kitchen and Bath industry. Anthony shares his journey from running a generalist agency to creating a niche marketing powerhouse. He discusses the importance of data-driven marketing, the creation of his innovative marketing benchmarking platform, and the transformative role of EOS in his agency’s growth. From leveraging AI tools to offering actionable insights and advising clients, Anthony reveals the secrets to delivering a world-class partner experience. Whether you’re an entrepreneur looking to niche down, adopt EOS, or amplify your personal brand, Anthony provides lessons that will inspire you to take action and elevate your business.Takeaways:Data transforms emotions into actionable marketing insights.Specializing in a niche amplifies impact and expertise.EOS boosts clarity, accountability, and focus across teams.AI enhances productivity but requires human insight.Links:Milia Marketing's WebsiteAnthony Milia's Official SiteMarketing Magnifier Book by Anthony MiliaAnthony on LinkedInChapters00:00 Marketing Benchmark Platform03:52 Data Driven Marketing08:40 Personal Branding and Growth10:49 The Evolution of Milia Marketing13:20 Kitchen and Bath Industry Marketing16:23 Working with Family-Owned Businesses19:01 InflectiBusy but not clear on what actually matters next? Get a free 90-Day Business Growth Roadmap to pinpoint your stage, identify the one priority that unlocks progress, and focus your next 90 days with confidence.Get it here: https://www.nickberry.info/roadmapNew here? Meet Nick Berry: https://www.nickberry.info/aboutThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners. Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next. 🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 🟢 Sponsors: Redesigned.Business, FR, Entrepreneur's Edge