Ollie Raphael at BBC Radio 5 Live Play here Earshot podcast: 5 Live and 2FM imaging Download the mp3 (duration 45’17”, 192kb/s stereo mp3, file size 63.4 MB) Subscribe to the Earshot podcast via iTunes or PocketCasts or Google Play Music. 5 Live and 2FM imaging show notes Explore two strikingly different approaches to radio station imaging in this edition of Earshot. Pete Maguire from RTÉ Ireland explains how 2 FM‘s new imaging completes a modernisation journey for the station and Paul Fernley of ReelWorld describes the search across Ireland for vocalists and voice artists that led to a highly original and authentic sound for the national CHR brand. Ollie Raphael of Delicious Digital demonstrates the thought and musicianship that his organisation put into new work for BBC Radio 5 Live. Hear how the new package unifies the network’s wide range of news and sports programming and learn about Delicious Digital’s approach to media branding. Hayley Hayes is in the house too with Hayley’s Homework, answering a listener’s question from the previous edition. If you’d like to get in touch or share your production just email us. We love to play audio from around the world – any station – any format, especially if it has an interesting story behind it. Pictures Pete Maguire and Paul Fernley RTE 2FM logo One that got away In a rare move, one music company that pitched for the BBC Radio 5 Live project, but lost out in the competitive process to Delicious Digital, has contacted Earshot to share its pitch. Grooveyard Music says it aimed for a modern, energetic sounding package that used musical reference points that would resonate with the target audience. It’s interesting to hear the amount of work that goes into these pitches. Credits Paul Fernley of ReelWorld Pete Maguire of RTÉ 2FM Ollie Raphael of Delicious Digital Ace Researcher: Hayley Hayes Ambassador of Radio: Steve Martin Earshot Creative Review theme music by the Tiger Club Band. Voiceover is Elly Fairman at Hobsons. Any views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review. From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin