Coach Robert and Coach Trent interview the woman behind the curtain at the Aasgaard Company, publisher of Stating Strength: Basic Barbell Training 3rd Edition (and the popular training method by the same name), Practical Programming, several other books, and thousands of articles about barbell training, programming, nutrition, the sport of weightlifting and powerlifting, and much more. Stef Bradford holds a PhD in Pharmacology and decades of strength training and competitive weightlifting experience under her belt.    Stef joins the podcast today to discuss the mental and philosophical side of training and why the term "easy doesn't work" encapsulates the career of a lifter. As she says, "easy doesn't work" is a catchy phrase but the idea is really "comfort doesn't work." The Stress/Recovery/Adaptation principle demands that we continually push out of our comfort zone or cease growing/adapting. Moreover, we have to continually attempt to grow to counter the entropy that is inherent to our universe.   Starting Strength website https://startingstrength.com   Find a Coach at the Starting Strength Coaches Directory https://coaching.startingstrength.com     Weights & Plates: https://weightsandplates.com Robert Santana on Instagram: @the_robert_santana   Trent Jones: @marmalade_cream https://www.jonesbarbellclub.com