Today’s video explains a principle found in evolutionary biology that accounts for the majority of success I've had with appointment booking in my business.It’s called common descent. If you understand it, you have a massive advantage over your competitors, and acquiring clients will be a lot easier.If you don’t, you’ll forever be at the mercy of people that do.Warning: this video was very hard to make and articulate, due to the complicated and advanced nature of the ideas. Bare with my line of thought as I explain in the vid :)The video is linked in the comments if you want to check it out.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie