Ahhh the ‘idea stage’: when you’ve identified the problem your business is solving, and you’re ready to bring your vision to life. And what better way to do that than building an app, right? Wrong. On today’s show, Marc takes aspiring entrepreneur Kristen back to the ‘idea stage,’ and asks the key questions she - and anyone - needs to answer before calling dial-a-geek and commissioning a costly app. Tune in and save yourself a world of hurt…and expense.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).