DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedPhil is the founder of 21M Communications, a PR agency dedicated to getting Bitcoin-only companies the media attention they deserve. Phil has made a career in media in varying capacities, including broadcast TV, print journalism, lifestyle magazine, and digital media. 21M Communications helps Bitcoin startups build their brand awareness, thought leadership, and ultimately put them in a position to orange pill the world through spreading media awareness. Bitcoin is imperative and 21M is committed to supporting the companies that are advancing the mission. 🌐 CONNECT WITH PHIL𝕏  X: @21MComm on X 🌍 Website: Phil's Website 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSPhil emphasizes the importance of storytelling in marketing, stating that it’s not just about the products but the narratives behind them. Building relationships with reporters is crucial; consistent outreach can lead to more media coverage and opportunities. Understanding market dynamics is key; companies should plan PR strategies around market trends, whether in bull or bear phases. Start small by making a list of potential announcements; even minor updates can be newsworthy if pitched correctly. Engaging with reporters on social media and providing insightful content helps build credibility and relationships over time. Phil encourages Bitcoin companies to embrace the open and permissionless nature of the Bitcoin ecosystem for broader community engagement. SHOW PARTNERSMentioned in this episode:Velas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersDOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE